Although the process of building a single Web page is relatively simple, the development of a well organized, meaningful site requires much thought and design. What follows is an overview of the development process. Don't worry if it seems overwhelming, it's our job to guide you through it. We'll give you the information you need to make informed decisions, then we'll turn your ideas into reality.


The first step in the design of a Web site is to identify the goals and objectives of the organization, identify your target audience, and establish a budget.

Goals and Objectives
It is important to establish goals and objectives for many reasons. First, without doing so a site will lack focus, resulting in a poor information structure. Second, an establish purpose will be helpful in justifying and identifying the resources needed for development and maintenance. Last, without specific goals and objectives it is impossible to evaluate the performance of your site.

When identifying the main objectives of your site the following questions should be answered.

  • What is the purpose of our site?
  • What benefit or outcome do we expect to achieve through our site?
  • What message (information) do we want to communicate to our visitors?

Arguably the most important factor in site development, is identifying your audience. After all, the fundamental purpose of your site is to meet the needs of your visitors.

Without proper consideration for who is using your site, meeting their needs will be all but impossible. A well developed site will accommodate a range of visitors, from the novice to the expert. For example, novice users may be enticed by colorful graphics and a simple information structure. Whereas, the expert user will have little patience for long downloads or information buried within several menu layers. Furthermore most users visit for a purpose, they desire access to accurate information in a timely manner.

When considering your audience the following questions should be answered.

  • Who is the primary audience?
  • What are their needs?
  • How can their needs be satisfied?

Many factors must be considered in determining a budget. Planning is required to avoid unforeseen budget overruns and delays in site development. At Com2 Media you will always get maximum value for your dollar. We will work hard to match your site requirements with your budget. For more information about cost, please visit our How Much page.

Your budget considerations should include:

  • Initial development and construction.
  • Ongoing server & hosting cost.
  • Site maintenance.
  • New content development.



Implementing your site has two basic steps, construction and marketing. Your site will be ready for the implementation stage when all content is developed.

Constructions & Testing
We'll begin by assembling a site outline that will serve two functions. First, it will diagram the sites navigation hierarchy (links between pages); second it will outline page content and information structure. With this in place it is simply a matter of assembling each part (graphics and textual information). Once assembled we’ll begin a test phase to determine that all information is accurate, all links are functioning, and all interactive objects are working. You’ll play an important part in testing, not only to ensure functionality but also to ensure your satisfaction with the site before it is made public. Once you’re happy we’ll publish your site, then begin the marketing phase.

Marketing is a very important and often overlooked step in the implementation of a new site. A Web site will have little success unless it is sufficiently advertised. Registering your site with internet indexes (search engines),although a must, isn’t enough. Your site must become an integral part of your company, your URL should appear on all company communications and advertisements. If your business is local in nature listing your URL with local directories is ideal. You should cross-promote your site with associated businesses, list with the local Chamber of Commerce and local internet service providers (ISPs). We’ll work closely with you to ensure your site is promoted effectively.

Your URL should appear on the following:

  • Business Cards
  • Bills & Invoices
  • Yellow Page Advertisements
  • Radio, TV & Print Advertisements
  • Company Signs & Posters
  • Packaging


Considering the original goals and objectives of your site, you must continuously evaluate its effectiveness. There are many tools available for doing so. Site counters will tell you basic information about site traffic, referral pages, browser and platform type and a host of other information. Meaningful data can be derived from this information to ensure that you have accurately identified your audience and that their needs are being met. Another more direct outlet is the comments to editor link. It should appear at the bottom of each page. Although it may be impossible to respond to each comment, you should consider this a valuable resource.

Part of the evaluation process is site maintenance and new content development. The Web offers dynamic media, viewers have come to expect dynamic information (current and accurate). Errors must be corrected as soon as they become apparent, and new content should be added whenever a need is identified. Maintenance costs must be considered as part of the development process. A site that is not maintained with updated information and new content will quickly become obsolete.

Last updated 2/3/02

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